EXPERIENCE
THE ROUNDTRIPPER© March 2022 - Present
New York, NY
Executive Producer, Writer, Director
Creator and Executive Producer of digitally-native baseball travel series, The RoundTripper©. Proven ability to drive creative and operational aspects of long-and-short-form programming, from initial concept through to completion, ensuring content meets artistic and business objectives. Expertise in team management, creative conceptualization, budget oversight, and stakeholder communication within a fast-paced production environment.
- Conceived and developed The RoundTripper: Baseball’s Travel Series.
- Manage all stages of production, from concept to final product, ensuring seamless coordination between departments, including casting, set design, and post-production.
- Aggregate and lead a small team of media professionals, maintaining alignment with creative goals and production deadlines.
- Create and oversee production and maintenance of all brand messaging, imagery and marketing collateral to ensure organizational consistency.
- Control production budget, ensuring financial constraints were met while maintaining high production quality.
- Study media, communications and marketing trends, identifying tools to improve efficiency and reach.
- Strategize and execute content strategy for international audience across platforms.
- Growing organic social media and email marketing audiences.
- Collaborate and foster lasting relationships with influencers and industry partners.
- Primary liaison with network executives, distributors, and external partners, providing regular updates on production progress and addressing any concerns.
- Ensure all work adheres to the series’ intended tone, style, and high-quality standards, personally reviewing scripts and final edits.
- Identify and resolve production challenges, efficiently solving logistical, creative, and budgetary issues to keep the production on track.
- Work with international organizations to collaborate on unified promotional efforts, ensuring all parties are seeing a return on their investment/involvement.
LOCKARD & WECHSLER DIRECT June 2018 - December 2023
Irvington, NY
Director, Marketing Communications
Tasked with building a marketing communications team from the ground up, worked with agency leadership to overhaul their image and modernize their brand, helping reposition the small DRTV shop as a tech-forward performance marketing agency with industry-leading analytical tools and proprietary attribution technology.
- Devised and implemented all organizational communication strategies to achieve collective agency goals.
- Developed, managed and executed agency's annual communications plan.
- Wrote and designed internal communications, including new business announcements, personnel updates, surveys, company events, etc.
- Conceptualized, researched, wrote, and edited content for the agency’s various channels, including press releases, articles, blog posts, and social media content.
- Worked closely with CEO, President and agency's broader executive team to ensure that all content was clear and consistent and that all organizational communications goals were met.
- Served as liaison between executive team and agency personnel.
- Fostered strong working relationships with media outlets, journalists, and influencers to create new content that further elevated the agency’s reputation in the advertising landscape.
- Developed and managed speaking/engagement opportunities for executives and senior leadership.
- Analyzed media coverage, track social media metrics, and gather feedback from stakeholders.
- Designed and implemented social media strategies/content across all channels.
- Lead project development of new agency website structure, design and functionality.
- Maintained LWD website with consistently fresh copy, imagery, blogs, articles, employee headshots/bios, etc.
- Developed client case studies, resulting in new business growth, particularly in the DTC space.
- Served as primary point of contact for industry trade shows, gatherings and events.
- Conceived, strategized, organized, communicated, executed - often emceeing - internal agency events.
DIRECT MARKET DESIGNS January 2017 - April 2018
Paterson, NJ
Marketing Communications Manager
- Collaborated with staff, clients and vendors to define clear, concise and consistent messaging across all marketing and branding platforms
- Employed best practices to develop and execute innovative strategies for traditional and digital marketing initiatives
- Oversaw daily production workflow of email marketing efforts, weekly newsletters, website and social media management, press releases, print marketing materials and corporate videos
- Tracked, analyzed and reported on digital campaign data to identify areas of success and opportunities for improvement in order to maximize engagement, acquisition and retention results
MIAMI MARLINS, L.P. January 2016 - November 2016
Miami, FL
Digital Marketing, Fan Loyalty Coordinator
- Devised and executed digital marketing tactics for one of MLB's leading Fan Loyalty programs
- Interviewed, trained and managed inaugural game day staff team for 81-game home schedule
- Produced first departmental CRM Training Manual for use in 2016 season and beyond
- Aided in coordination and administration of season ticket holder loyalty program
- Collaborated with Marlins radio team to develop "Marlins Rewind" daily game recap podcast
- Provided support/insight to marketing and sales teams with comprehensive data and metrics to
report on fan engagement and trends, ultimately leading to augmented season ticket enrollment
- Oversaw day-to-day membership communications and program fulfillment
- Created marketing collateral for program website and weekly newsletter sent through MLBAM
- Wrote series previews and daily game recaps exclusively for season ticket holder base
COLORADO SPRINGS
SKY SOX
COLORADO SPRINGS SKY SOX March 2015 - October 2015
Colorado Springs, CO
Public Relations Assistant
- Communicated pertinent information regarding team roster, statistics and games to major media outlets
- Wrote all game recaps for 2015 Sky Sox season
- Operated as liaison to both home and visiting team clubhouses
- Assisted with production and distribution of press releases and team media guide
- Prepared game notes for multiple road games and aided with information for team broadcasts
- Facilitated media interview requests while serving as primary Press Box attendant
- Coordinated with parent club organization to maintain Triple-A roster
- Worked in conjunction with with league office on mid-season team All-Star information requests
- Maintained team website, creating and providing day-by-day team updates
- Created content for monthly "Inside Pitch" game day ballpark magazine
- Managed team game day twitter account, resulting in increased fan engagement and interaction
- Worked in conjunction with marketing department to promote events at Security Service Field
- Served as MLBAM game day stringer for various home contests
MELBOURNE ACES
MELBOURNE ACES August 2014 - February 2015
Melbourne, VIC, Australia
Director of Marketing, Events and Promotion
- Organized all marketing content used to promote Aces baseball on team’s major social media platforms
- Worked closely with public relations department to foster strong ties with local media, fulfill marketing strategies and improve fan engagement
- Managed, marketed, hosted and executed internationally televised 2014 ABL All-Star Game at Melbourne Ballpark
- Planned and implemented new marketing strategies resulting in expanded fan base
- Created and managed a variety of team website and social media publications
- Served as on-field emcee, entertainer and activities coordinator on game days
- Prepared game day run sheets and collaboratively oversaw day-to-day operation of organization for second half of 2014/15 season
TOMMIE COPPER, Inc. September 2012 – July 2014 Mount Kisco, NY
Customer Relations Supervisor
- Supervised 30 customer relations representatives daily
- Performed customer service, account management, order fulfillment, and database entry
- Trained new employees in order to ensure that quality customer service was provided always
- Communicated with various branches of the organization regarding ways to better customer experience
- Generated creative sales tactics along with core managerial staff to increase service efficiency
- Evaluated direct correlations between media advertisement air times and call volume while calculating sales efficiency
MLB PRODUCTIONS
Secaucus, NJ
Productions Logger August 2013 – November 2013
- Retrieved footage for promotional television advertisements and highlight videos
- Logged archived MLB footage for future use and assisted with a myriad of specialized projects
- Played integral role in the front line production of FS1's "Mission October" and the 2013 World Series Film
- Assisted in the production of Being: Mariano and Wrigley Field 100th Anniversary documentaries
Broadcast Event Logger March 2013 – October 2013
- Logged live game plays into DIAMOND system inserting essential tags, notes, descriptions and analysis
- Logged pre/post game interviews, highlights, montages and melts into DIAMOND system
- Transcribed announcer's notable calls and in-game analysis for potential future use
- Created game summaries
MLB NETWORK June 2012 – August 2012
Secaucus, NJ
Research Intern
- Performed a variety of network programming tasks in the research, editing, and graphics departments
- Analyzed and interpreted statistics and opinions to explore current issues and predict future trends
- Researched and relayed pertinent game and player information to producers and on air talent
- Part of a core data team for the 2012 All-Star Game and MLB Non-Waiver Trade Deadline
- Prepared important statistics, notes and personal player information for use on MLB Tonight, the All-Star Game Red Carpet Show and MLB Draft broadcast from Studio 42
State University of New York College at Cortland
Cortland, NY
BA: Communications/Broadcast Journalism
Minor: Sport Management
Clubs & Achievements:
CSTV (Cortland State Television)
Play-by-play broadcaster, lead anchor and international correspondent for "C-State News."
Filmed, edited and produced collegiate sports segments for daily university programming.
90.5 FM WSUC (Cortland College Radio)/Red Dragon Internet Radio
Hosted uniquely formatted weekly sports talk radio show. Served as mentor to radio trainees.
Play-by-play broadcaster and color commentator for internet radio productions of college men's and women's Division III baseball/softball, basketball, hockey and lacrosse contests.
Cologne, Germany
Achievements:
One of three students selected for semester abroad experience at Europe's leading international Athletic Studies University. Rewarded academic scholarship covering institutional expenses for Spring/Summer semester.
Traveled to over 15 countries on shoestring budget, learning about the crossover of Government and International Sport at each destination. These travels culminated in a once-in-a-lifetime pedagogic experience with students and educators from Palestine's University of Bethlehem.
Earned Bronze German Olympic Sports Federation's (DOSB) German Sports Badge (Deutsches Sportabzeichen) upon completion of German Government's Olympic-standard athletic fitness test.
New Rochelle, NY
Clubs and Achievements:
Attained 'Advanced Regents' High School Diploma.
Varsity Wrestling Team Captain, Varsity Baseball, Yearbook, Newspaper, 400+ Community Service Hours with organizations including: Songcatchers, SPCA of Westchester and American Red Cross Blood Services.